Privacy Policy for Smirkle
Last updated: January 2025
1. Introduction
Welcome to Smirkle ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and protect your data when you use our Smirkle mobile application.
2. Information We Collect
2.1 Camera and Photo Access
Camera Permission: Smirkle requires access to your device's camera to enable the core functionality of taking selfies and creating memes. This permission is essential for the app to function properly.
- Camera Usage: We access your camera only when you actively take a photo within the app
- Photo Gallery Access: You can also select existing photos from your device's gallery
- Local Processing: All image processing happens directly on your device
- No Cloud Storage: We do not upload, store, or transmit your photos to our servers
2.2 Device Information
We may collect basic device information such as:
- Device model and operating system version
- App version and crash reports (for improving app stability)
- Language preferences
3. How We Use Your Information
3.1 Image Processing
Your photos are used exclusively for:
- Emotion Detection: Analyzing facial expressions to match appropriate emojis
- Meme Generation: Creating personalized memes with captions
- Local Display: Showing the generated meme within the app
3.2 App Functionality
Device information is used to:
- Ensure compatibility and optimal performance
- Provide localized content in your preferred language
- Improve app stability and fix technical issues
4. Data Security and Privacy
4.1 Local Processing
Your privacy is our priority:
- All image analysis happens on your device using local AI models
- No images are sent to external servers or cloud services
- No facial recognition data is stored or transmitted
- Your photos remain under your complete control
4.2 Data Retention
We do not retain any of your personal data:
- Photos are processed in real-time and not stored by our app
- Generated memes are saved only to your device's gallery (if you choose to save them)
- No user accounts or profiles are created
5. Third-Party Services
Smirkle may integrate with third-party services for specific features:
5.1 Sharing Features
- Social Media Platforms: When you share memes, you use your device's native sharing capabilities
- No Data Collection: We do not collect information about your sharing activities
- Platform Privacy: Please review the privacy policies of platforms where you share content
6. Your Rights and Choices
6.1 Camera and Photo Permissions
- You can revoke camera access at any time through your device settings
- Without camera permission, the app's core functionality will be limited
- You control which photos you select from your gallery
6.2 Data Control
- You can uninstall the app at any time to remove all local data
- No account deletion is required as we don't create user accounts
- You can clear app data through your device settings
7. Children's Privacy
Smirkle is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Email: [email protected]
- Website: https://smirkle.app
10. Legal Basis (GDPR)
For users in the European Union, our legal basis for processing your data is:
- Consent: You provide explicit consent when granting camera permissions
- Legitimate Interest: Providing the core functionality of the Smirkle app
- Contract Performance: Delivering the services you expect from the app